Nokia Beats Other Smartphone Companies in Trust Rankings

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HMD Global, the home of Nokia phones, has managed to top Counterpoint Research’s 2020 trust rankings for the second consecutive year. Counterpoint’s trust ranking report is based on four key aspects: software, security updates, build quality, and devices recommended for enterprises.

The report ranked Nokia on top for “providing the most comprehensive software and security updates.” Nokia also held the highest number of spots in the portfolio of phones recommended for enterprise usage.

98% of smartphone companies offer inconsistent software and security updates or none, says Counterpoint’s VP & Research Director, Peter Richardson.

Comparing how various smartphone companies have fared with upgrading their software, Nokia emerged top with 100% of its 20 devices updated to Android 10. OnePlus is also at the top of the chart with 100% of their 7 eligible phones running Android 10.

Samsung ranked third with 89% of its phones running Android 10, followed by realme (73%) and Xiaomi(68%). This research only considers phones that were launched less than three years ago.

Android OS Version Share within Key OEMs’ Portfolio/ Counterpoint Research

Counterpoint predicts that in the future consumers might start paying attention to software and security updates as they continue to keep their smartphones for longer periods.

Nokia phones also topped the chart on the frequency of security patches. On the frequency of security patches, laggards include OPPO, LG and Samsung, the biggest smartphone vendor as of Q3, and Huawei all with less than 30%.

Additionally, Nokia still ranked first on build quality scoring better results overall on different test aspects including product robustness, force measurement, drop and impact, fatigue, wear and scratch, thermal tests, moisture and liquid tests and more.

“We found that Nokia phones undergo tougher tests than the industry average,” said Counterpoint’s Associate Director, Tarun Pathak.

“We, therefore, concluded that, when considered alongside the faster software and security updates the strong build quality means Nokia phones will last the test of time which is increasingly important at a time when global device replacement cycles are getting longer, now approaching 30 months,” he added.

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