Safaricom seeks to drive wider smartphone adoption with 3 new Android Go devices

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In keeping up with the momentum gained from the introduction of the Neon Kicka 4 last year, Safaricom has announced the introduction into the market of 3 new smartphones.

The 3 smartphones, all available under the company’s budget device lineup, Neon, seek to “deliver a digital lifestyle experience for its customers who are currently not on smartphones.”

Neon Nova and Neon Ray

The Neon Nova is the superior of the trio, featuring a slightly bigger display than the Neon Ray, at 5.2 inches (against the Ray’s 5-inch panel), and a bigger battery, at 2,500mAh (compared to the Ray’s 2,000mAh cell). Other features like the camera and the software experience remain largely the same. As do network connectivity options.

Both devices are meant to drive usage of Safaricom’s fast 4G network across the country through its Maisha ni Digital campaign and this is reflected in their Kshs 4,000 and 6,000 pricing for the Neon Ray and Neon Nova respectively.

Both devices have 1GB RAM and 8GB internal storage which can be expanded using memory cards.

As we had earlier reported, as part of the launch promotion, Safaricom had a ‘buy one get one free’ offer for the Neon Ray both on its e-commerce platform Masoko as well as in its retail stores across the country.

Neon Storm

The third device, the Neon Storm, appears to read from the same script as the Neon Kicka 4 last year with not much changing in terms of the feature set that its buyers will be exposed to.

Bar the design, which now includes soft buttons that would be more at home on the Samsung Galaxy A2 Core than on a random carrier-branded smartphone and the battery which gets a bump to 1,800mAh, the rest of the specifications are identical to the Kicka 4.

Unlike the Ray and the Nova highlighted above, the Neon Storm is a 3G smartphone, just like the Kicka 4.

The Neon Storm costs Kshs 3,500, just like the Neon Kicka 4 did – and still does.

The one thing all the devices have in common? The Go edition of Android 8.1, Oreo. And the fact that they are all available for purchase online through Masoko as well as Safaricom’s network of 53 retail stores spread across the country. One more thing: buyers also get free 1GB data bundle from Safaricom.





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